Company Summary

We put children & good design at the heart of everything we do. After the 18 months it takes to create a WOW toy the results are clear; special toys of the highest quality enjoyed by each new generation.

  • We only use our own team of expert toymakers to nurture every toy from concept to market.
  • We design every single component in our toys making them extremely durable.
  • A combination of traditional & modern design methods produce precision engineered toys that still have that personal handcrafted feel.
  • Children test every toy for suitability & for long lasting enjoyment.
  • After a decade of careful & responsible manufacturing with our long term partners our high standards are guaranteed.

WOW is one of a new breed of toy companies totally committed to innovation, design & quality in the preschool area. The company excels in product development & understands instinctively the ingredients that make great toys!

Great British Design
  • Original & exclusive designs
  • Specialist team of toymakers
  • Every toy tested by children
  • Award winning toys


  • NO small parts
  • NO PVC
  • NO hazardous batteries
  • NO toxic paint

All toys independently tested to exceed current European (EN-71 parts 1, 2, 3 & 9) and American (ASTM) safety standards, plus (Cadmium Content), (Phthalates) and (PAH).

No Batteries required

Our friction motors & clever mechanical features are powered by children’s energy & imagination, not nasty batteries! That means not only do our toys last and last, they are better for the environment as well.


Our toys stimulate learning through creative play & discovery with vibrant colours, sounds & mechanical features, helping with early years’ development.


WOW toys don’t break! Excellent design, high grade materials & rigorous quality control make our toys extremely durable.

Special offer