Hape, makes the world happy

Toys are made to make children happy. But for Hape, a toy means much more.

Each toy we make is a combination of high-quality materials, unique design, educational ideas, fun and ecological behavior.

We deeply believe that a good toy has to fulfill all of these values to be an ambassador of happiness for the future.

Based on this belief, we have never stopped improving ourselves and setting new goals.

As a result, over the last two decades, Hape has established itself as one of the most beloved and successful toy makers of its age.

Small Toy, big responsibility

One of our defining characteristics is that we never consider ourselves just toy makers, but visionary leaders focused on making the world a better place to live in.

In keeping with this, we define ourselves as an ethical company, which is always looking for a more ecological solution for material, design and production process.

Eco is beautiful

What makes us special is that we never want to be single-edged environmentalists. We are finding the way to present the beauty of „Eco-thinking“ in its physical form.

Therefore we have been working with talented designers around the world to incorporate our belief and the fascinating inspiration that nature offers. We try to make every toy a masterpiece of design and workmanship that makes people´s hearts beat faster.

Bamboo line is just one example to combine ecological thinking and modern design. Bamboo is the fastest- growing wood-like plant on the earth. Replacing traditional types of wood in our toys with bamboo is just one of the way we are helping our planet.

Welcome to Hape and our family of internationally-recognized brands.

At Hape, passion for producing good toys is common to all companies in our group. Our close attention to play value and strict quality standards has helped us achieve worldwide recognition not only within our industry but by our most important critics: children.

As a company, we combine imaginative toy designs with high-quality materials that naturally develop the abilities of children and support their development. But that is only one aspect of our passion. More important is the element of fun and joy children experience when they play with our toys. We know that children play with the same toy over and over again because they are challenged and they begin to master something new on their own.

„We believe children do not play to learn; Children learn because they play.“

Hape toys meet all international standards for safety. As a toy manufacturer we understand the impact we have on the environment. In order to offer children a safe and clean world we handle resources with care and look for ways to reduce waste.

These are a few of many actions we have taken to protect the earth and the future for our children.

Safety and quality

Our products meet safety and quality standards EN71 (European norm of toys) and ASTM (American Society of Testing Materials) of the countries they are destined. We also conform to each country's relevant quality laws and regulations, including mechanical, physical and chemical requirements.

Chemical Materials

All Chemical materials are controlled immediately after they are delivered and received. Every delivery is tested by a certified external lab.

Independent lab

We update our product test report every year utilizing an independent qualified lab.

Repeatable procedure

We estimate the product material, design and technology needed at every product development stage and follow an established documented professional procedure. Compliance with this repeatable procedure assures high volume production of safe and 100% quality products.

Physical safety test in every cycle

In every production cycle, we perform a physical safety test for the first batch of each new product. If any material or a design is improved we re-certify that our products meet all safety and quality standards.

Non-profit quality standards

FSC is an independent, non-governmental, not-for profit organization established to promote the responsible management of the worlds forests. We are providing customers with FSC products to support the idea.


Many products awards from all kinds of magazines are with us.

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