New Casualplay car seats in special offer!

GROUP FASHION introduces brand new CASUALPLAY car seats in our market! The special offer includes brand new car seats WAVE, KANGUR FIX and MULTIPROTECTOR as well as old-new models PROTECTOR and PROTECTOR FIX with 4 stars ADAC tests. For more details please click > here. <


Casualplay Dadá is here!

Hardwearing, manoeuvrable and very compact folding – Casualplay Dadá pushchair in four fashion colours for children from 6 months up to 4 years, with an extra compact folding system, stays upright when closed! For more details please click > here. <


2012 Casualplay special S4 titanium set in sale!

Exclusively for Czech and Slovak market GROUP FASHION launched sale of special S4 titanium set in four fashion colours! The special set includes S4 titanium stroller with spacious seat unit, raincover, footcover, seat pad and diaper bag, PLAYMOON carry cot and BABY ZERO+ 2012 carrier with possibility to buy isofix base. Our offer is limited – first order first served! Download leaflet > here. <


New stores, where you can find our brands!

New stores, where you can find our brands!

In last months have been opened several new stores offering a range of children's product brands that are distributed by our company GROUP FASHION. Please have a look and enjoy!

Prague - Malvík store in Hostivice
The new store with space of 1200 m² was opened on 21st March 2012. You can find there a wide range with equipment for children and their parents. You will be welcomed by smiling staff with 12 years of sales experience and personal approach to customers. Malvík is currently one of the largest children's stores in Prague.

For more information, click here

Prague - BABIEZ store in Letňany
The BABIEZ store in Prague was opened as a second store BABIEZ in the Czech republic on 15th July 2011. Due to its sales space of 1050 m² it belongs to the largest stores in Prague and near area. In Slovakia, there already operates its subsidiary with years of experience and success, that are applied also in the Czech Republic.

For more information, click here

Zlín - BABY SHOP store

The BABY SHOP in Zlín was festively opened in September 2011. Thanks to its sales space of 500 m² it is the largest store with the widest range of children's products in Zlín area. You can find there most children's brands that are offered in the Czech republic, professional staff and sales bonus system.

For more information, click here


Official statement of the test results of CASUALPLAY car seat model OR FIX from its producer PLAY S.A.

Producer PLAY S.A., company based in Spain, provides following statement of the test results of CASUALPLAY car seat model QR FIX.

Translation of this statement can be found here.


Buy 2 WOW toys, get 3.

Buy 2 WOW toys, get 3rd toy in amount of 544,- CZK (19,99 EUR) FREE as a present!


Simona Krainová – the new face of brand CASUALPLAY in Czech and Slovak republic for year 2011

GROUP FASHION Company has concluded with Simona Krainová popular top model, actress and moderator an exclusive advertising contract, on the basis of which Simona Krainová becomes the new face of brand CASUALPLAY for year 2011 in the Czech and Slovak Republic. Simultaneously Simona Krainová will use the entire range of products by brands, that GROUP FASHION Company on our markets represents and that she likes a lot. As you can see on the video TV Markíza Simona has already had a selection of her stroller and other needs for her expected child.


NEW – the PLAY JAZZ stroller in the Czech and Slovak market.

The Casualplay producer places on the market for an excellent price the stroller named PLAY JAZZ black edition. The stroller can be purchased only in 3 – combination with PLAY PLAYMOON carrycot and PLAY BABY ZERO car seat and back pad.


New brand in the Czech and Slovak market!

GROUP FASHION company as an exclusive importer places on Czech and Slovak market renowned brand HAPE and EDUCO. In these days are the goods already in stock and you can find it in all good stores.

Since 1983 Educo toys have earned international distinction for durability, affordability, quality craftsmanship and educational value. Our innovative designs are blended with an understanding of classic play patterns and a child´s developmental needs.

Safety, however, is as important as products design. At Hape we build safety checks into into our product development process. To us, a good toy must be a safe toy, there is no other option.

In 2010 we´re excited to announce new additions to our existing infant and toddler, role play and sand lines. For example, we´re introduced a series of puzzle, perfect for toddlers beginning to explore language.

The Educo range uses attractive color-coded packaging, allowing for easy merchandising and brand recognition.

As toy manufacturer we care about the development of each and every child.


New brand in the Czech and Slovak market!

GROUP FASHION company as an exclusive importer places on the market VULLI brand products and its legendary giraffes Sophie made of natural rubber. You can find more products information on

Once upon a time, a simple story ...

The little giraffe was born on 25th May in the year 1961... Saint Sophie’s day!

In those days, the only animal toys available were farm or pet figures....

That is why one day in France, a certain Monsieur RAMPEAU, who had assimilated the rotational moulding of rubber as a toy-making concept, came up with the idea of designing a giraffe. Such an exotic wildlife figure would be a first on the market, and its size and shape would be ideal for a baby¨s small hands to grasp.

Sophie the Giraffe, who looked exactly the same then as she does today, went into production on a Thursday 25th May, whence her name.

She was an immediate success. Young mothers straightaway saw that she was a must for their children... When the first signs of teething appear, Sophie the Giraffe helps baby stop crying!

By simple word of mouth, the little giraffe’s fame spread.

From then on in Europe, generation upon generation of children were to love hearing Sophie squeak whenever they pressed her tummy or head!

VULLI, a company based in Rumilly in the Haute-Savoie region of France has continued to keep the jealously- guarded secret of how this wonder toy is made.

SOPHIE is still „traditionally“ produced to this day, a process that involves more than 14 manual operations. She is made from 100% natural rubber derived from the sap of Hevea tree.


New brand in the Czech and Slovak market!

GROUP FASHION companies place on the Czech and Slovak market the legendary children's toys named WOW toys! Thanks to high grade materials & rigorous quality control WOW toys are durable and don’t break. WOW toys don’t require any batteries and still have amazing functions and features to discover. Are made from high grade materials and every toy is rigorously tested to make sure it is durable and safe. WOW toys always exceed your expectations as an innovative and inspiring children's toys that are recommended and loved worldwide.

WOW toys are special because:

  • no batteries are required;
  • exciting features and design;
  • help in child development from 12 months up to 5 years;
  • safe and strong, all toys are regularly tested to high global safety standards.


Fair trade "For kid"

We cordially invite you to visit the fair „Pro Dítě 2010“ in date from 11/03/2010 to 14/03/2010 in BVV area in Brno. You can find us in hall F, booth 008, where we will present news of our current brands Casualplay and BRIO. At the same time we will introduce our new brands that our company as exclusive importer will place on the czech and slovak market during this year.


Victoria and BRIO GO!

Another famous celebrity chose BRIO GO stroller! We're very pleased to czech famous singer Victoria chose BRIO GO for her newborn child and we cordially congratulate her! This charming woman was born in Cape Town-South Africa on 13rd of November 1983. Growing up she was influenced by music from Gypsy kings and the likes of Bob Dylan and never missed an opportunity to sing in the local church choir or futher her music by playing piano and performing solo's. Her big break came with single ''CRY'' from her first album ''THIS IS ME'' in 2005 and was a huge success. In 2008 Victoria released her 2nd album ''VELVET'' offering 11 songs with a pilot single ''Boneshakin´ Hot“ . Currently you can listen to her single ''How did I get here'' on the radio.


Gábina Partyšová-Koktová – face of CASUALPLAY brand for year 2009

GROUP FASHION company signed a contract with a new advertising face for CASUALPLAY brand for year 2009, namely with a charming moderator Gábina Partyšová. Both Gabina and her sparkler son Kristian became a part of this campaign.


BRIO – the introduction of the trademark onto the Czech and the Slovak market simultaneously with the world premiere of a BRIO GO pram.

On 2008/09/19 in Prague the Group Fashion Ltd. presented new BRIO Swedish prams in Czech Republic and Slovak Republic. The presentation of the trademark was linked to the world premiere of a pram BRIO GO. Our firm starts on October the distribution of BRIO prams, car seats and furnitures.

Reference to article


CASUALPLAY car seats - the most secure in its category in ADAC testing

CASUALPLAY car seats recently confirmed in ADAC testing, they are ones of the most secure in its category. A prestigious company ADAC tested the CASUALPLAY car seat Baby Zero in category 0+ (for children from 0 up to 13 kg) and car seat Protector in category 2-3 (for children from 15 to 36 kg). Both of them gained 4 stars. We believe, this will be a good sign for all customers to know, CASUALPLAY offers not only the excellent design of car seats, but also an excellent security!

ADAC Test Result: Baby Zero Plus

ADAC Test Result: Protector


New BABY EXPERT shop in Shopping park IKEA in Ostrava

Our partner BABY EXPERT opened the new shop in Shopping park IKEA in Ostrava on 11th April. It is absolutely the most beautiful shop within the whole Czech Republic, where you can find the complete selection of child products on the surface of 1700sqm. Our company closely co-operates with the Baby Expert company and that´s why you can find in this shop all the brands distributed by us, such as CASUALPLAY, DODIPETTO, CHILDWOOD and CHILDWHEELS.


Fair trade invitation

We heartilly invite you for visiting the fair trade "For kid" in the days of 26.-30.3.2008 in Brno, where we will expose the latest news for 2008 on more than 150 sq.m. You can find us in pavilion B, booth no. 001.



Veletrh Veletrh - expozice casualplay Veletrh - expozice casualplay, druhý pohled


The model Alena Šeredová - the face of the Casualplay brand for year 2008

The model Alena Šeredová – the face of the Casualplay brand for the year 2008 in Czech Republic and Slovakia – became a mother for the first time on Friday morning, December the 28th. Girlfriend of the one of the best football goalkeeper in the world, Gianluigi Buffon, gave a birth to the boy. He was given a name Louis Thomas.

The first-born son of the famous parents came into behing at 3:48 a.m. at the privat clinic in italian Torino. He weighed three and half kilos and measured 52 cm.

“With a great pleasure, Gigi and Alena are announcing the lucky event, birth of the first-born son” announced the press agent of the couple.

The twentynine years´ old model and a first runnerup of the beauty pageant of Czech Republic from year 1998, who has been living and working in Italy for many years, were getting a peaceful pregnancy. “I haven´t got any problems, even the first three months passed off absolutely idyllically”, revealed Šeredová some time ago, who planned with Gigi a baby, though she didn´t expect, she will become pregnant so quickly.

She declares about her boyfriend, she don´t know yet, what a father he will be, she only knows, he is a perfect partner for her. “ He growed up in an ordinary family, he is not from any crazy and rich italian family….He picked luck himself. But I believe, he will be a good father and me a good mother. We will endeavour.”

In behalf of GROUP FASHION company, the exclusive distributor of the CASUALPLAY brand in Czech Republic, Slovakia and Hungary, we congratulate to Alena and Gianluigi and we wish a lot of health and luck to their baby.

Alena Šeredová na fotbalovém hřišti s kočárkem Casualplay


Gábina Partyšová gave birth to son

This morning, exactly at 8 o´clock and 52 minutes, the czech chantress and moderator Gábina Partyšová, who is one of the celebrities who choosed for the Casualplay brand, gave birth to her son Kristian. He weighs 3,07 kg and measures 49 cm.

Both, fresh mother and child are all right. Whole familily, husband Josef Kokta, her parents and sister Monika held thumbs up to Gabina behind the doors of surgery room.

On behalf of GROUP FASHION company, the exclusive distributor of CASUALPLAY brand, we congratulate!


Action: A Footmuff for free to the Casualplay stroller set

Another action which GROUP FASHION company prepared for the end of the year is the sales insentive for a tri-combination. When a customer buys the tri-combination he will receive a free bonus of footmuff in the amount 1550 CZK for free! This promotion is valid till the sellout of the stock or till 31.12.2007. It is available within the whole net of authorized customers listed on . Information can be also obtained by phone at: +420 577 011 670. This action concerns all the types of strollers, car seats and carrycots by Casualplay from the collection 2007/2008 including all colour options.


Protector - special price!

At the end of the year season from 1.11.2007 up to 31.12.2007 GROUP FASHION company prepares the sales incentive for the car seat Protector by Casualplay at a special price of 3.990,- CZK and 5.490,- SKK

under the motto: Buy the safety to your children for Christmas! This action is valid till the sellout of the stock or till 31.12.2007. This offer is valid for all authorized customers as mentioned on . Information can be also obtained by phone at: +420 577 011 670. This promotion is for all assortment of Navigator car seats (old name), currently Protector, in all colour.


Car seat Protector in the campaign as a F1

GROUP FASHION Company introduces a new promotion campaign for the revolutionary car seat Protector (former Navigator) in the specialty magazines for mothers. Visual advertisement is set up in F1 race track. And do you know why? Because Protector is the real top product among the car seats products in the category 15-36 kgs and up to height of 150 cm. It’s modern and sporty design easily adapts to the fast child’s growth thanks to the adjustable headrest, seat and the backrest. Better tightening, higher security and an excellent comfort ......With Protector it is possible.


Fair trade KIND UND JUGEND 2007 - KÖLN, Germany

At the Cologne fair, Casualplay brand traditionally introduced some product innovation. We can look forward to the new car seat Protector with Isofix to be introduced in upcoming year 2008/2009. There we could have seen new colours, including the combination of the luxury design with leather.



New advertising campaign Casualplay

Casualplay brand ran advertising campaign, where there is emphasis on a comparison of the Casualplay strollers to highest quality products, that’s why we can see in the campaign the Casualplay stroller in the environment of best hotels next to the Mercedes cars, or in the yacht port or in the high priced art gallery.

1. Betynka
2. Betynka - Golf
3. Maminka


Special offer